IDEAS FOR LEADERS: Persistance - by: Jerry Tarasofsky

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Posted: 20/03/2012
Description: Chris Brogan identifies an important leadership trait

IDEAS FOR LEADERS: Persistence / 20/03/2012

An original post from Chris Brogan

Giving up is easy. Anyone can do that. People do it all the time. I do it. All of us do. We surrender. We throw out the next possible opportunity sometimes, simply because we fell down in some way or another, or because someone else finally wore us down with their repeated message that we couldn’t succeed. Surrender is practically a national sport, it seems.

Persistence, however, is a trick worth nurturing. If you can keep at something, if you can find and rekindle that little spark of faith that you’ll figure it out, then you can rebuild again and again. Persistence is the act of building continuity. It’s the deliberate action of doing something, doing it again, doing it again, until you get it right, and maybe doing it over and over after that, too.

At the Grammys, there was a medley of performances from Rihanna, Eminem, Dr. Dre, and Skylar Grey. Three of the four (sorry, I don’t know anything about Skylar) had something in their stories about persistence. Rihanna kept her career going, after having to deal with an abusive boyfriend. Eminem came back from a serious drug habit. Dre had to battle his own inner demons after having spent 10 years away from recording studio albums. In each case, they persisted, even though things went wrong, and even when life didn’t throw a perfect hand.

Persistence is a powerful state to consider.

If you can find the discipline to persist, then you’ve got a power that many seem unable to master.


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